Creative and Cultural Industries: Design Marketing
Art & Design History
Social media campaign
Enterprise plan
Rebranding
Art direction
Project | 01
Social Change Project | Social media campaign
Happier Parents Project: Happier parents in South Korea
Jan-Mar 2020
Starting Point: Birth Map in South Korea South Korea faces the lowest birthrate and the fastest population aging. The Korean government has been attempting to encourage childbirth through various campaigns. However, one of the latest childbirth promotion campaigns, known as Birth Map, has sparked anger among women.
Problem: Maternity discrimination and unhappy parents in Korea
Insight:
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Why Korean women don't want to have children?
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Why the previous childbirth promotion policies and campaigns didn't work in Korea?
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What can motivate Korean people to have more children?
Creative Solutions:
i. Digital campaign - Hashtag campaign & Podcast
ii. Physical campaign - Signs & Transit advertising
iii. Manifesto & National petition
iv. Official website
Project | 02
Social Change Project | Website UX/UI design & Project promotion film
We Cool Project: We Cool, Wheel Cool
Sep-Dec 2019
The We Cool Project is an interactive digital initiative aimed at raising awareness of mobility and reducing prejudice against disabled people, specifically wheelchair users.
The project's name, 'We Cool,' and the tagline, 'We Cool, Wheel Cool,' embody a positive attitude toward wheelchair users.
My primary project involved creating an interactive website and an advertising film for its promotion. Throughout the development, the concept and contents of the We Cool Project underwent changes, leading to a simpler yet stronger overall concept.
Project | 03
Social Enterprise Plan Project | Enterprise plan & Cash flow
Young Seeds
Sep-Dec 2019
Executive Summary:
Our enterprise offers free open space and coding and graphic design workshops with high-quality digital equipment. The purpose of this enterprise is to create a platform to inspire the next generation of young creatives into an era where anyone who wants to learn how to develop a skill that would otherwise not be deemed open for their gender or socio-economic background, the
opportunity to build the skills to thrive on their chosen field. What we plan to do is to create skill-based
workshops starting with coding for young women and graphic design for all.
• We found through extensive research that there are high barrier entries into the IT creatives sector industries, with also a lack of diversity amongst theses sectors.
• Our vision of the social enterprise plan is to see young people transformed by the power of knowledge and open space
• Our mission is to provide young people with the open space and resources to develop practical skills that can be used for their own practices.
Blog link:
https://ohsanha1997.wixsite.com/mysite/post/17--young-seeds-final-reflective-project-report
Project | 04
Yes, This Is Art School Kingston School of Art (KSA) marketing project
Everest project: Mobility in London Kingston School of Art (KSA) side hustle project
Sep-Dec 2018
Project | 05
I Pink, I Can! Breast cancer awareness campaign
Sep-Dec 2018
Project | 06
The Micro-Fibre Room Microfiber awareness installation art project
Jan-May 2019
Blog link:
https://sanhaoh.wordpress.com/2019/05/08/final-reflective-multimedia-blog-the-macro-fibre-room/
Project | 07
Good Boost Rebrand & UX/UI design project
The Normal Cyclist Rebrand & marketing project
Jan-May 2019
