Modules: 3rd Year

TB 1: Design Marketing 2 (30 credits)

This module is intended to build on knowledge and skills developed in HA5301. The exploration of digital design marketing will move to that of user experience design - how digital interactions are constructed and digital experiences and products are produced. You will gain knowledge of the discipline of Human Computer Interaction and using wire framing software in the Adobe design software suite will plan, hack and prototype your own digital artefact(s) across social media, product and website - in collaboration with either students across faculty or external business with an existing digital product/site or a start up who require a digital presence of some kind. You will use user research and observation to inform the user decision journeys and interactions that support the brand. Read full module description

TB 1: Culturepreneurship

This module explores what attitudes, skills and activities equip the entrepreneur in the Creative and Cultural Industries with the resources and decision-making skills to survive and thrive. It takes the term culturepreneur - originally one of derision, and problematises the distinctive features of enterprising people and teams that attempt to craft desirable value propositions for their users or customers while at the same time ensuring they capture sufficient revenue and build and deploy necessary reputational capital. The module is not intended to be a business planning module as though there maybe cases where enterprises are conceptualised and pitched it is also the case that entrepreneurship is a broader concept concerning the creation and execution of creative projects that involve enterprising or new formulations of value. In these cases ideas still need to be conceptualised, prototyped, resources identified and won. Read full module description

TB 2: The Major Project (60 credits)

This is the programme's capstone module, a double weighted individual piece of work that provides an opportunity for you to consolidate and apply previous knowledge gained and skills acquired during your degree. It will be an opportunity to develop and express your creative self, demonstrated through the production of a major enquiry into and response to an issue experienced by people and organisations operating in the creative industries. The work will be theoretically informed and practically orientated and be relevant to the field of your degree; either Art Direction, Curation Exhibition and Events or Design Marketing. Read full module description