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9/ Design thinking

Updated: Oct 19, 2019

Empathise - Define - Ideate - Prototype - Test
Empathise: User journey
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Empathy map
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Affinity maps

Things I offer - Things my customers gain

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Ideate: 'How might we..?' question

Don't focus on answering, focus on questioning

Five whys

Activity: ask only "why?" 5 times to whom have a problem.

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