10 Project brief presentation - 2nd formative assessment

Presentation slides link

https://prezi.com/view/wcCmxv6Mu5fojsqVr6EO/

Summary

Presentation script

Introduction:

Hello, this is Sanha, today I'm going to present the brief of my major project.

Contents:

This presentation will cover the project brief, current problems, research and creative campaign ideas.

Project Brief:

My project name is 'The Real Talk' and the aim of this project is criticising a previous childbirth promotion campaign and maternity discrimination in South Korea and creating social media campaign and podcast to share women's experiences and make social change.

Problem:

From the research, I found one out of five women has been rejected to return to work from maternity leave by companies (Ministry of Gender Equality of South Korea, 2019).

I've been interested in the ageing society and low birthrate as I'm from South Korea where has been suffering the ageing population and low birthrate. In South Korea, there has been a lot of childbirth promotion campaign and the government has spent a lot of money on it. However, it didn't work and one of the campaigns made women very angry.

The campaign was making the Birth Map which users can check the number of young women by each area. The campaign wasn't for women, it was for men and most of the women who saw the Birth Map show their anger by social media and criticised the government and asked to stop making this campaign. Including me, a lot of women felt they are just meats or babymaking machine. The government doesn't listen to women and doesn't care why we don't want to have children. Most of the childbirth promotion campaign is focused on making women feel guilty even though most of the women say maternity discrimination is one of the main reasons they don't want to have children. From the research, I found solving maternity discrimination at work and home is the key point to promote childbirth.

Interview:

I have interviewed with three feminists from Korea who know current maternity discrimination situation in society very well. The interview results were very helpful to rethink maternity discrimination at work and unequal gender role at home. Based on the research, I tried to contact to the Korean government and I found I can participate in the national petition and I've made a national petition which asks to solve maternity discrimination at work at the official government website.

Creative Campaigns:

I want to make a social media campaign like MeToo hashtag campaign so that women can share their experience about maternity discrimination and ask a change in society. Also, I thought using Podcast will be good in terms of speaking up and making change.

Conclusion:

In conclusion, The visions of my project are 'Speak Up for Change' and 'Build a Platform for Society' and I'd love to keep shape this project after my graduation to improve in maternity discrimination and gender equality in Korea.

Thank you for listening.